BNN Technology, our official lottery partner in China, has expanded its relationship with the club. The new deal affords the Chinese technology, content and services company the chance to deliver unique content, develop coaching programmes and provide ‘money-can’t-buy’ VIP experiences for Chinese football fans while also offering exclusive competitions through the Xinhua News mobile app. The partnership is a major step in BNN’s strategy to support grassroots football in China by developing large public participation programmes focused on enhancing coaching standards in the country. BNN’s Chinese technology partner NewNet will manage a new ‘coach the...
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