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Unai Emery is pleased to announce Unai Emery as Arsenal manager

During the Arsene Wenger era, the manager's desire to manage the message and to keep things quiet as much as possible dovetailed very nicely with Arsenal's inherent conservatism and reluctance to play the media game. ‘That's the Arsenal way', people would say, but it was as much the Wenger way as it was the club's. That little smile when asked about a transfer he said he knew nothing about. It could mean that there was more to the story than he was willing to let on, but it could just as easily mean there was nothing going at all. Things changed a bit down the years because media changed. The Internet was obviously a huge factor in that. Who remembers the message boards on the...
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