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How The Official Football Shirt Sponsorship Landscape Has Changed

Recent seasons have seen a huge change in football shirt sponsorships, with betting companies now adorning the strips of a large number of teams across various leagues. In the Premier League alone, around half of the 20 teams have a betting firm on their shirt, while many others have been quickly snapping up official partnerships with gambling companies. Football teams used to be heavily sponsored by alcohol companies but now, in the Premier League, there are no booze brands on the shirts of any of the division's clubs. Filling the gap has been betting companies, with firms like these having only started to get involved in the sport over the course of the last 15 years or so. One of the...
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