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When Football Clubs' Social Media Banter Crosses the Line

The opening weekend of the Premier League almost saw the most embarrassing own goal in the top flight's history when Arsenal took on Manchester City. With City's forward line pressing the Gunners defence, goalkeeper Petr Cech received a back pass that he attempted to pass to his centre-back. The result? A near-calamity. The Czech goalkeeper mistimed the pass horribly and almost saw the ball roll into his own net, drifting just wide of the post to concede a corner. The reaction and backlash were almost instantaneous. This is the 21st century and a moment like that in the biggest game of the weekend in the most popular football league in the world had the potential to spread like wildfire....
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