ches of Arsenal’s kit and Nike’s trainer exposes halfwitted naivety among wizards of merchandisingDoes any profession attract a higher percentage of sweet summer children than sportswear marketing? We are encouraged to think of this most modern discipline as a sophisticated, perhaps even cutthroat world, where promotional and sales whizzes compete to be the best of the best in the battle to market various symphonies in sweat-wicking polyester and cheap leather.
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