It has been revealed that Daily fantasy sports platform DraftKings has signed partnerships with Premier League sides Arsenal, Liverpool and Watford, as it makes its first expansion into the international market. The partnerships will see DraftKings players in the UK offered a range of prizes from the clubs involved, including matchday tickets, signed merchandise, and exclusive experiences and opportunities to engage with players. As part of the deal, DraftKings' brand will receive strong visibility around the stadiums of the three clubs, as well as promotion across all digital and social media channels. The Liverpool deal will see the pitch-side LED hoardings at Anfield advertise...
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