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New Premier League logo picture & reaction: “Looks like it has been made in paint”
The Premier League has revealed a new logo to take it into a new era. The multi-coloured new design sees the Premier League move away from title sponsorship – it will be known as ‘the Premier League' from next season, rather than the ‘Barclays Premier League’. It was previously sponsored by Carling from 1993 to 2001 and Barclaycard between 2001 and 2004, but the Premier League is now going alone as it tries to establish itself as a global brand. Some of the new logos feature the abbreviation ‘PL’, but all retain the crowned lion’s head as the main symbol. Here is a look at the Premier League’s first visual rebrand in almost a decade. Premier League managing...
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