At some point in the days ahead the entire nation will be reduced to a simpering, lachrymose mess as this year’s John Lewis advert drops. Grown men you admire for their healthy cynicism will claim to have dust in their eyes while your co-worker Cheryl will buy the cuddly toy version of whichever cute creature is CGIed to look really, really sad until everything turns out swell in the closing scene. At least one person you know will be more inclined to buy a bedspread or electrical device for loads more than they could get it for at Argos simply because the advert – complete with a pared down version of a classic song – made them forget for a full minute that Donald Trump is about to...
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