Is it just me or is a football club wishing a former player a happy birthday on Twitter a bit weird? I mean, what's the point? Ok, I know the point. It's easy content because every football club has had hundreds of players down the years, many of whom are still alive, so in an era when the quantity of Tweets is more important than the quality, it's like a tap-in for the social media guys. In a way, it sort of reminds me of when I try and figure out how many chickens there are in the world and it makes my head hurt. How many football clubs? How many players? How many club Twitter accounts run by a zany agency from somewhere in Brooklyn, in various languages? I'm just guessing here that at...
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